Webinar: Stakeholder management with user personas

Webinar: Stakeholder management with user personas

02 March 2021
Veerle Seymus
Veerle Seymus
  • Webinar 31/03/2021

  • 🎐 You've heard it through the grapevines: your stakeholders will leave you high & dry 😳

    Sounds familiar?
    💣 Right before kick-off, execs express doubts about the benefits of your proposed changes
    💣 You are convinced you've communicated well, but there are whispers the sales department is not behind your changes
    💣 Your 'ambassadors' out of the blue propose other key points than agreed upon

  • Successfully rolling out changes in any organization requires managing your stakeholders. Applying user personas is a helpful technique.

    Learn from Ambits mentor Valérie Bourdeau how to do this.

    Enroll here for this free webinar on March 31 from 08.30 till 10.30 h. The webinar is in Dutch and can be organized in English too (date to be set later).

  • Content of the webinar: what personas can teach us for stakeholder management

    1. General concept
      1. What are personas?
      2. Persona use and benefits
    2. Stakeholder mapping
      1. Parties to consider
      2. Assessing their influence on your project
      3. Defining their stakes
    3. Building personas
      1. Gathering stakeholder information
      2. What information is important
      3. How to gather your information
      4. Using research to bring your persona to life
      5. Maintenance of personas
    4. Using personas
      1. Active Stakeholder involvement
      2. Stakeholder communication planning

    Enroll here for this free webinar on March 31 from 08.30 till 10.30 h.

Struggles of a manager

Managers are

  • not or inadequately trained in this role


    • lack self-confidence
    • don’t know how to go from being a colleague to being a boss
    • need to loosen up on the command & control leadership style
    • must let go of the (technical) expert status
    • cannot give or accept constructive feedback
    • feel pressure to perform as manager
    • have difficulty building relationships
    • want to be liked by everyone or want to be the ‘bad boss’
    • play the hero
  • are struggling


    • stay too involved in operations
    • have trouble prioritizing
    • cannot delegate
    • fear conflict situations
    • disconnect from the team
    • deal with flawed strategic thinking
    • do not relate to higher management
    • lack clear communication skills
    • remain not self-aware
    • avoid difficult conversations
    • miss political antennas
    • ...
  • capable of more


    • need mental preparation as successor
    • need to be able to lead big changes ahead
    • need to learn to be emotionally resilient and in control
    • need to learn to make big decisions fast without all the information
    • must become persuasive presenters
    • need to learn how to cultivate their own personal brand
    • need to learn how to lead by example
    • manage by trust, not by fear
    • need to overly develop empathy
    • ...
Subscribe to Ambits Insights

Subscribe to Ambits Insights

Our newsletter is about leadership development through business mentoring.