Webinar: Stakeholder management with user personas

Webinar: Stakeholder management with user personas

02 March 2021
Veerle Seymus
Veerle Seymus
  • Webinar 31/03/2021

  • 🎐 You've heard it through the grapevines: your stakeholders will leave you high & dry 😳

    Sounds familiar?
    💣 Right before kick-off, execs express doubts about the benefits of your proposed changes
    💣 You are convinced you've communicated well, but there are whispers the sales department is not behind your changes
    💣 Your 'ambassadors' out of the blue propose other key points than agreed upon

  • Successfully rolling out changes in any organization requires managing your stakeholders. Applying user personas is a helpful technique.

    Learn from Ambits mentor Valérie Bourdeau how to do this.

    Enroll here for this free webinar on March 31 from 08.30 till 10.30 h. The webinar is in Dutch and can be organized in English too (date to be set later).

  • Content of the webinar: what personas can teach us for stakeholder management

    1. General concept
      1. What are personas?
      2. Persona use and benefits
    2. Stakeholder mapping
      1. Parties to consider
      2. Assessing their influence on your project
      3. Defining their stakes
    3. Building personas
      1. Gathering stakeholder information
      2. What information is important
      3. How to gather your information
      4. Using research to bring your persona to life
      5. Maintenance of personas
    4. Using personas
      1. Active Stakeholder involvement
      2. Stakeholder communication planning

    Enroll here for this free webinar on March 31 from 08.30 till 10.30 h.

      • Manager types

      • Who are you?

    • Ambits offers business mentoring to different audiences. Our mentor community is equipped to help them with their specific leadership challenges. Discover below what Ambits can do for you.

    • Young professional

        • Young professional

          • Kicking-off your career
          • Eager to discover your strengths
          • Find your position in the organization to perform at your best
    • First time manager

        • First time manager

          • Taking up your first leadership role
          • Moving from an operational to a management position
          • Discovering the challenges of people management
    • Middle Manager

        • Middle Manager

          • Positioned between first-line and top management
          • Balancing between managing up and managing down
          • Leveraging the potential of people & teams
    • Top manager

    • Entrepreneur or founder

        • Entrepreneur or founder

          • Starting or scaling up your own company
          • Experiencing growing pains
          • Eager to develop solid leadership to move to the next level
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