Does your brand care?

Does your brand care?

14 July 2022
Gerrit Sarens
Gerrit Sarens
  • Isabel Verstraete worked both on the corporate side of the fence as on agency side in France, The Netherlands, and her home country Belgium.

    Her biggest driver in her job has always been the ability to help brands.

    Since 2011 she runs her own strategy consultancy and has been leading strategic assignments in brand strategy, marketing, and product innovation.

  • Her book

  • During the pandemic, she researched why certain companies deal better with a crisis and discovered there is a pattern behind their success. She wrote a book about it called: ‘does your brand care? Building a better world with the C A R E Principles.’

    The C A R E Principles is a strategic framework for companies and organizations that want to grow in a caring and sustainable way. You can measure how well your organization scores on the Care Principles and there is a whole toolkit to actively become a more caring organization.

  • Webinar

  • When? 15th of September 2022 (12.00 - 13.30) in English
    How: register via this link

Struggles of a manager

Managers are

  • not or inadequately trained in this role


    • lack self-confidence
    • don’t know how to go from being a colleague to being a boss
    • need to loosen up on the command & control leadership style
    • must let go of the (technical) expert status
    • cannot give or accept constructive feedback
    • feel pressure to perform as manager
    • have difficulty building relationships
    • want to be liked by everyone or want to be the ‘bad boss’
    • play the hero
  • are struggling


    • stay too involved in operations
    • have trouble prioritizing
    • cannot delegate
    • fear conflict situations
    • disconnect from the team
    • deal with flawed strategic thinking
    • do not relate to higher management
    • lack clear communication skills
    • remain not self-aware
    • avoid difficult conversations
    • miss political antennas
    • ...
  • capable of more


    • need mental preparation as successor
    • need to be able to lead big changes ahead
    • need to learn to be emotionally resilient and in control
    • need to learn to make big decisions fast without all the information
    • must become persuasive presenters
    • need to learn how to cultivate their own personal brand
    • need to learn how to lead by example
    • manage by trust, not by fear
    • need to overly develop empathy
    • ...