Isabel Verstraete worked both on the corporate side of the fence and the agency side in France, The Netherlands, and her home country Belgium.
The biggest driver in her job has always been the ability to help brands.
Since 2011 she has run her strategy consultancy and has been leading strategic assignments in brand strategy, marketing, and product innovation.
During the pandemic, she researched why certain companies dealt better with crises and discovered a pattern behind their success. She wrote a book about it called: ‘does your brand care? Building a better world with the C A R E Principles.’
The C A R E Principles are a strategic framework for companies and organizations that want to grow to care and sustainably. You can measure how well your organization scores on the Care Principles, and there is a whole toolkit to actively become a more caring organization.
When? 15th of September 2022 (12.00 - 13.30) in English
How: register via this link
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