Lieven Bertier

Developing business strategy plans to drive growth and innovation. Designing high-performance marketing organizations

Coaching teams / individuals to navigate organizational complexity & secure C level buy-in

Transforming marketing into a revenue-generating function

Serving as a sounding board / strategic partner for growth

Hands-on expertise in strategic marketing topics, including STP, value proposition and go-to-market strategies

B2B marketeer with 20+ years hands-on expertise in technology & manufacturing, from internal startups to mature business environments.

I'm all about music, wine, sports, and giving my heart to everything I do. The best advice I’d give my younger self? Trust your passions, instincts, and strengths. It’s not about spending all your time fixing weaknesses; it’s about embracing what makes you shine and using that to make a real impact.

It took me some time to discover my strengths, but over the years, I’ve built my marketing skills from the ground up—starting as a copywriter and working my way up to scaling Barco’s ClickShare business and helping launch new business models at Beaulieu International Group. Every industry presents its own challenge, and every project pushes me to grow, which is exactly why I decided to become a B2B marketing and strategy consultant. I thrive on new challenges, but I also make sure I carve out time to give back.

I enjoy the occasional guest lecture, but what really energizes me is helping people grow—finding that approach or insight that sparks something new and sets them on the path to success.