Sara Coene

Sara Coene

  • Industry

    • Consumer products
    • Financial Services
    • Healthcare
  • Functional expertise domain

    • Start-ups & Scale-ups
    • Digital transformation
    • Change management

Business Mentor profile

  • 25 years of experience in Consumer Products, Financial Services and Healthcare
  • Continuous improvement expert
  • Leadership experience in diverse environments
  • Experienced trainer and coach in organizational change

Unique Sara


Sporty Sara
has set up her football team; she plays tennis, padel, runs and goes for long hikes of 30 km in a day.

Other ways of making meaningful use of her time are writing musings about change, composing haikus, and photography. Sara also reads a lot about behavioral science, change management, philosophy, psychology, etc. On her nightstand lies 'Upstream', Dan Heath's latest book, about the quest to solve problems before they happen, not coincidentally, one of the focal areas of Sara. She takes continuous, systematic improvement of herself, her surroundings, and of people one step further by first and foremost seeking out the essentials.

"If you don't like where you are, move; you are not a tree," she'd tell young Sara, and "follow your curiosity wherever you can find it."

Convinced that the success of change lies with good leaders, it is no wonder Sara is a firm believer in the power of mentoring. One of her former mentors made a difference for her: his actions in line with his powerful vision and his honest advice at the right time; this mentor was genuinely inspiring.

"I have a dream that one day every nation shall be engulfed with empathy, for empathy is the key to eliminate misery from the world," Sara concludes.

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